FLASHBACK: BUA Crashes Cement Price to N3,500: What Changed And What’s The Current Rate

FLASHBACK: BUA Crashes Cement Price to N3,500: What Changed And What’s The Current Rate

  • BUA Cement slashes prices to ₦3,500, igniting excitement in Nigeria's construction market
  • Initial promise of ₦3,500 unfulfilled as retail prices soar to ₦15,000 by 2026
  • FCCPC investigation reveals significant cement price disparities between Nigeria and other African nations

Pascal Oparada is a journalist with Legit.ng, covering technology, energy, stocks, investment, and the economy for over a decade.

On October 1, 2023, BUA Cement announced a major price reduction that excited Nigerians and sent ripples through Nigeria’s building materials market.

The cement manufacturer said it would sell a 50kg bag at an ex-factory price of ₦3,500, with the new price taking effect from October 2, 2023.

BUA Cement price crash of N3,500 was a mirage?
Experts explain why the BUA Cement price crash did not work. Credit: BUA Cement
Source: Facebook

At the time, cement was selling for around ₦10,000 per 50kg bag, depending on the brand and location.

BUA’s decision therefore represented a dramatic cut that could have transformed the cost of construction if it had filtered through to consumers nationwide.

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BUA said the reduction was brought forward following a review of its operations and its commitment to making cement more affordable.

The company also said all pending, undelivered orders already paid for at the old prices would be reviewed downward to ₦3,500 per bag, Daily Trust reported.

BUA planned even lower prices

BUA said the ₦3,500 price was not necessarily the end of the road.

The company explained that the completion of new plants would increase its production capacity to 17 million metric tonnes per year, creating room for further price reviews.

At the time, industry observers expected the ex-factory reduction to translate into retail prices of roughly ₦3,850 to ₦4,000 per bag, depending on distribution costs and dealer margins.

The announcement was widely welcomed because cheaper cement could reduce construction costs and make housing more affordable for Nigerians.

What went wrong with the ₦3,500 promise?

The price reduction, however, did not produce the nationwide retail impact many Nigerians expected.

In early 2024, BUA Group Chairman Abdul Samad Rabiu explained that the company had faced challenges in getting dealers and depots to fully pass the reduction to consumers.

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BUA later maintained that the ₦3,500 price cut did happen, but stressed that it was an ex-factory price, rather than the final retail price paid by consumers.

Kabir Rabiu, Group Executive Director of BUA Group, also said the company maintained the reduced price for about five months across its plants.

This distinction became central to the controversy. While BUA said it fulfilled its commitment, many consumers struggled to find cement selling anywhere close to ₦3,500 per bag.

From ₦3,500 to ₦15,000

Fast-forward to 2026, and the cement market looks dramatically different.

Market research cited in the source material showed cement selling for about ₦14,000 to ₦15,000 per 50kg bag in parts of Nigeria, several times the price BUA announced in 2023.

The sharp increase has renewed concerns about production costs, distribution, competition and pricing across the cement industry.

For consumers, the difference is stark. A product once promoted at ₦3,500 now costs roughly four times as much in many markets.

FCCPC turns up the heat

The cement pricing controversy has returned to the spotlight following a fresh investigation by the Federal Competition and Consumer Protection Commission (FCCPC).

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On Tuesday, August 18, 2026, the commission said its investigation uncovered significant disparities in cement prices between Nigeria and some other African countries, a prior Legit.ng report revealed.

According to the FCCPC, its comparison of cement prices in Togo, Kenya and Tanzania showed that Nigerians were paying about ₦5,700 more than consumers in those countries.

The commission has invited major cement manufacturers to explain the price disparity and address concerns surrounding pricing in the industry.

What happens next?

The latest FCCPC intervention has reopened an old question: why has cement become so expensive in Nigeria despite the country having major local producers?

For Nigerians planning to build homes, developers and other construction businesses, the answer could have major implications.

BUA Cement price crash of N3,500 was a mirage?
Nigerian cement makers under FCCPC radar over alleged price manipulation. Credit: Novatis
Source: Facebook

The ₦3,500 BUA price announcement may now look like a distant memory, but the debate it triggered over affordable cement has returned with renewed force.

As regulators scrutinise the industry, Nigerians will be watching closely to see whether the latest intervention can bring meaningful relief to cement buyers.

FCCPC unveils Nigerian cement price

Legit.ng earlier reported that the FCCPC has opened a major investigation into Nigeria’s cement industry, questioning why prices remain significantly higher than in several other African countries despite the country’s huge limestone reserves and substantial production capacity.

The commission has summoned major cement manufacturers, including leading industry players, as it examines whether the current price of cement is being driven by genuine production costs or possible anti-competitive practices.

Source: Legit.ng

Authors:
Pascal Oparada avatar

Pascal Oparada (Business editor) For over a decade, Pascal Oparada has reported on tech, energy, stocks, investment, and the economy. He has worked in many media organizations such as Daily Independent, TheNiche newspaper, and the Nigerian Xpress. He is a 2018 PwC Media Excellence Award winner. Email:pascal.oparada@corp.legit.ng