Africa Digital Media Awards

Global site navigation

Local editions

French Tesla customers sue over brand becoming 'extreme right'
Economy

French Tesla customers sue over brand becoming 'extreme right'

by  AFP
2 min read
Tesla sales in the EU have nearly halved, with many customers looking for electric cars put off by Elon Musk's political positions
Tesla sales in the EU have nearly halved, with many customers looking for electric cars put off by Elon Musk's political positions. Photo: JULIEN DE ROSA / AFP/File
Source: AFP

CHECK OUT: Don't let unemployment hold you back. Start your digital marketing journey today.

Around 10 French clients with leases on Teslas are suing the US carmaker, run by Elon Musk, because they consider the vehicles to be "extreme-right" symbols, the law firm representing them said on Wednesday.

They feel they suffered "direct and concrete" damage from the way Teslas are now associated with "Elon Musk's actions", the GKA law firm said.

They are demanding the Paris commercial court order their lease contracts be terminated and legal costs reimbursed, it said in a statement, signed by lawyers Patrick Klugman and Ivan Terel.

The lawsuit comes as Tesla sales in the European Union have almost halved since the beginning of the year, a slump attributed to Musk's political activities.

Those activities include him -- until last week -- standing firmly with US President Donald Trump, and overseeing efforts to cut down US departments and agencies.

He has also lent public support to Germany's far-right Alternative for Germany (AfD) party, and came under criticism for making a repeated gesture with an out-thrust arm interpreted by many historians to be a Nazi salute.

PAY ATTENTION: Follow us on Instagram - get the most important news directly in your favourite app!

"Because of Elon Musk's actions... Tesla branded vehicles have become strong political symbols and now appear to be veritable extreme-right 'totems', to the dismay of those who acquired them with the sole aim of possessing an innovative and ecological vehicle," GKA said in a statement.

The perception of the Teslas they leased "prevents them from fully enjoying their car", it said.

Most of the leases run for four years, with an option at the end to buy the vehicle.

Tesla cars in Europe and elsewhere have been targeted by vandals, with some drivers reporting they have been insulted for using what is sometimes called on social media a "swasti-car".

Several owners have taken to putting stickers on their Teslas reading "I bought this before Elon went crazy".

"The situation is both unexpected and impossible for French Tesla owners," Klugman told AFP.

"Musk's political positions have interrupted enjoyment" of the vehicles, and "we believe that Mr Musk owes these buyers the peaceful possession of the thing sold", he said.

Contacted by AFP for comment, Tesla did not immediately respond.

PAY ATTENTION: Сheck out news that is picked exactly for YOU ➡️ find the “Recommended for you” block on the home page and enjoy!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Hot: