Bigi Takes Activation to Another Level by Turning Brand Variants to Microphones
Bigi, an ace brand with twelve variants from the stable of Rite Foods Limited has taken music activation and concert to another level in Nigeria with its maiden edition of BIGI Media Idol and sponsorship of the Nigerian Idol, Season 6.
It is no longer news that the maiden edition of BIGI Media Idol, a music contest organized for content drivers, bloggers and journalists in Lagos, saw breathtaking, exciting and jaw-dropping music performances akin to the Nigerian Idol. BIGI dazzled reporters and other music lovers with a replica of the Nigerian Idol, where classic content drivers were given the opportunity to experience the music contest first hand as contestants.
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Rotimi Ige, a Nigerian Tribune reporter emerged winner of the grand prize of N250,000 with his powerful R & B vocals. The sum of N150,000 was awarded to the first runner up, OsigweBlessing, a reporter from High Society Magazine, whose angelic voice ignited uproar at the scene, while Funsho Arogundade, a reporter from PM Express with his powerful Fuji tunes went home with N100,000. All winners were given ten crates of Bigi drinks each.
However, the highlight of the event was Bigi’s creative way of communicating its twelve variants through the concept of microphones. This was ingeniously done by using each of the Bigi variants to create a microphone, thus having all its variants of soft drinks take over the microphone stands, an illustration that has been described as Bigi’s determination to take over the microphone by supporting exceptional talents and igniting great musical performances.
All other contestants were awarded cash prizes of N50,000 each as Nigerian Idol music judges, Obi Asika and DJ Sose were on the ground to spice up the contest and select the best Bigi Media Idol of the year.
According to one of the content developers at the event, the concept of the Bigi microphone ownership emphasizes the brand readiness in playing big in the music industry and entertainment generally.
Seleem Adegunwa, Managing Director and Chief Executive Officer of Rite Foods Limited stressed that music brings the best out of our culture and Nigeria is littered with abundance of talents-in music, movie, comedy, spoken words, and dance. In his words, “We are putting our weight behind the Nigerian Idol because it will bring the best out of the many talents we have in this country. Bigi has come to take over the mic,” he stated.
At the moment, music lovers, performing artists, and entertainment juggernauts are currently showing great interest in the brand that has come to ‘take over the mic’ in Nigeria. As the days and months roll by, one can only but wonder what else the brand has in store for its numerous consumers and other entertainment lovers.
Established in 2007, Rite Foods Limited is a subsidiary of Ess-AY Holdings Limited and has grown to become a truly world-class and proudly Nigerian food and beverage company.
It's Bigi soft drinks have set the pace in the beverage market with variants such as the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale.
Other products of the company include Bigi Premium Table Water, Fearless Red Berry Energy Drink, Fearless Classic Energy Drink, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.
The company’s inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.
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Source: Legit.ng
