- A new Coca-Cola product is set to be launched next week and left many consumers in a dilemma as to its flavour
- The mystery product has been making the rounds on social media with many saying it could taste like raspberry
- Coca-Cola said the idea behind the new product is is inspired by space and has engaged in massive social media campaigns to promote it
A newest product by the world’s soft drink giant, Coca-Cola has set tongues wagging about its taste or flavour.
The new Coca-Cola Starlight is said to be a limited edition as it rested popular flavours and brands.
What Consumers are saying about Starlight
After resting many brands, Coca-Cola has focused on hyping its core product, Coke. The novel product, Starlight is the novel beverage from Coca-Cola Creations, a new creativity platform.
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According to a CNN report, buyers are confused on how it is supposed to take, Reddit users who spotted the product online a few months ago circulated some ideas about the new product’s flavour.
Some say they saw the mystery product on retailer sites as it is set to be launched next week.
One user said it could taste like raspberry, ideation of starlight.
What Coca-Cola said about the new product
On Thursday, February 17, 2022, the the firm cleared the air. In its tacit explanation, Coca-Cola said the product is inspired by space, has "notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space," the company said in a release.
So yeah, maybe s'mores?
The product is getting the full promotional treatment of Coca-Cola creations, including digital marketing campaigns.
Legit.ng has reported that Nigerians might soon start paying more to buy soft drinks of Pepsi, Coca-Cola and Bigi, months after traders increased prices of these brands to N150 per PET bottle.
In a market survey by Legit.ng, a drink store owner, Tope Afolabi, told this publication that the raining season forced distributors to cut their price as sales dropped during the period.
Afolabi said market was poor for the distributors, but the price will be increased as the dry season approaches. She explained that during the raining season, a pack of PET soft drink is between N1,200 to N1,400.