Africa Digital Media Awards

Global site navigation

Local editions

'Embracing AI': TomTom cuts 300 jobs
Economy

'Embracing AI': TomTom cuts 300 jobs

by  AFP
1 min read
TomTom forecasts a drop in sales from 574 million euros in 2024 to 505-565 million this year
TomTom forecasts a drop in sales from 574 million euros in 2024 to 505-565 million this year. Photo: PASCAL PAVANI / AFP
Source: AFP

CHECK OUT: Don't let unemployment hold you back. Start your digital marketing journey today.

Dutch car navigation firm TomTom said on Monday that it was slashing 300 jobs, roughly 10 percent of its workforce, as it seeks to stem financial losses and "embraces artificial intelligence".

The Amsterdam-based company was an early pioneer of digital navigation in cars, but has been struggling as people no longer use a separate device to move around.

TomTom announced in a statement that it was "realigning its organisation... as it embraces artificial intelligence", resulting in "organisational changes".

These changes would affect "certain roles in the units working on our application layer, and in our sales and support functions, resulting in a reduction of 300 roles," the firm said.

The company employs around 3,600 people worldwide.

TomTom forecasts a drop in sales from 574 million euros ($674 million) in 2024 to 505-565 million this year.

PAY ATTENTION: Follow us on Instagram - get the most important news directly in your favourite app!

Chief executive Harold Goddijn told investors in April that trade tensions resulting from US President Donald Trump's tariffs made the short-term outlook for the firm "less predictable".

However, he said that he remained "confident in our long-term trajectory".

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Hot: