- Real Madrid retain the top spot as the most valuable club brand in the world
- The Santiago Bernabeu outfit are the most successful club in the history of the Champions League
- This however contributes to them staying at the zenith of the table for the third straight time
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Spanish League giants Real Madrid have been named the most valuable football club brand in the world for the third consecutive year.
This is according to the Football 50 2021 report published by Brand Finance earlier this week with the value of $1.49b (€1,276m).
Los Blancos beat their arch-rivals Barcelona to the new record as the Catalans are second on the list with the value of about $1.48b (€1,266m).
Meanwhile, Manchester United, Manchester City, and Bayern Munich complete the top five clubs on the most valuable club brands in the world with $1.32b (€1,130m), $1.31b (€1,118m), and $1.25b (€1,068m) respectively.
Marca reports that Real's constant participation in the Champions League contributes to their brand's value in the world. The Brand Finance's report says:
"[Real Madrid] have been able to consistently assure Champions League qualification year after year. This constant income flow and the status of the Champions League have played a central role in the general success of the club."
1 Real Madrid - $1.49b
2 FC Barcelona - $1.48b
3 Manchester United - $1.32b
4 Manchester City - $1.31b
5 Bayern Munich - $1.25b
6 Liverpool - $1.14b
7 PSG - $1.04b
8 Chelsea - $0.90b
9 Tottenham - $0.84b
10 Arsenal - $0.79b
Meanwhile, the Galacticos will hope they can win the La Liga title against this season with Atletico Madrid gapping them by two points ahead of the last game of the season.
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Legit.ng earlier reported that Zinedine Zidane has distanced himself from the reports linking him to an exit from Real Madrid this summer.
The Frenchman made the comment after Los Blancos' 1-0 win over Athletic Bilbao at San Mames over the weekend with Nacho Fernandez scoring the only goal.
This however means that the title race will be decided on the final day as Real are two points behind table-toppers Atletico Madrid who have 83.