Sports

Real Madrid Beat Barcelona, PSG, Others to Rank Most Valuable Brand in the World for the 3rd Straight Year

Tuesday, May 18, 2021 at 11:22 PM by Oluwatomiwa Babalola

- Real Madrid retain the top spot as the most valuable club brand in the world

- The Santiago Bernabeu outfit are the most successful club in the history of the Champions League

- This however contributes to them staying at the zenith of the table for the third straight time

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Spanish League giants Real Madrid have been named the most valuable football club brand in the world for the third consecutive year.

This is according to the Football 50 2021 report published by Brand Finance earlier this week with the value of $1.49b (€1,276m).

Los Blancos beat their arch-rivals Barcelona to the new record as the Catalans are second on the list with the value of about $1.48b (€1,266m).

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Meanwhile, Manchester United, Manchester City, and Bayern Munich complete the top five clubs on the most valuable club brands in the world with $1.32b (€1,130m), $1.31b (€1,118m), and $1.25b (€1,068m) respectively.

Real Madrid celebrating their only goal against Athletic Bilbao in the penultimate Spanish League game last weekend. Photo by Juan Manuel Serrano Arce
Source: Getty Images

Marca reports that Real's constant participation in the Champions League contributes to their brand's value in the world. The Brand Finance's report says:

"[Real Madrid] have been able to consistently assure Champions League qualification year after year. This constant income flow and the status of the Champions League have played a central role in the general success of the club."

1 Real Madrid - $1.49b

2 FC Barcelona - $1.48b

3 Manchester United - $1.32b

4 Manchester City - $1.31b

5 Bayern Munich - $1.25b

6 Liverpool - $1.14b

7 PSG - $1.04b

8 Chelsea - $0.90b

9 Tottenham - $0.84b

10 Arsenal - $0.79b

Meanwhile, the Galacticos will hope they can win the La Liga title against this season with Atletico Madrid gapping them by two points ahead of the last game of the season.