Boring Laundry? Viva Makes Laundry Chic with Hilda Baci

Who says doing laundry can't be fun?

That was the spirit behind “Come Wash with Hilda,” an small lifestyle brunch hosted by Aspira Nigeria Limited, makers of Viva Detergent and other household cleaning products, where Viva brand ambassador and award-winning chef Hilda Baci traded the kitchen for the laundry room to show guests that caring for clothes can be simple, effective and even enjoyable.

Held at Wasche Laundromat in Lekki, Lagos, the brunch brought together select lifestyle influencers and digital content creators for a morning of conversations, a fabric care masterclass, live laundry demonstrations and practical tips on getting the best out of every wash.

Hilda led guests through fun engagement activities and answered questions about how she incorporates the Viva range of products into her everyday life. The session also explored simple but often overlooked fabric care practices, from understanding different fabrics and washing methods to choosing the right detergent and avoiding common laundry mistakes.

Adding expert perspective to the experience was Ruth Okunnuga, Founder of Wasche Laundromat, who shared professional insights on garment maintenance, fabric preservation and effective laundry practices. She also highlighted the suitability of Viva Matic detergent for machine wash and ability of the other products in the Viva Detergent range to deliver effective cleaning while being gentle on fabrics.

Speaking at the brunch, Barbara Onianwah, Head of Marketing at Aspira Nigeria Limited, said the experience reflects the company's commitment to helping consumers make better fabric care choices.

“At Aspira Nigeria Limited, we believe laundry is more than just getting clothes clean; it's about helping people take better care of the things that matter to them. Every garment has a story, and with the right fabric care habits and quality detergents, those clothes can look better and last longer. That's why we're creating experiences like this mini brunch series, to share practical knowledge, answer everyday questions and help consumers get the very best from every wash.”

Guests also experienced demonstrations of Viva Plus, VivaMATIC Detergent, Laundry Sanitiser and Viva Plus Gold, with the session highlighting their suitability for different fabrics and washing methods, as well as key benefits including stain removal, freshness and ease of use.

For Hilda Baci, the experience was about making an everyday household chore more enjoyable while helping people care for their clothes better.

“We all want clothes that look clean, smell fresh and last longer. It's exciting to show people that with the right products and a few simple fabric care habits, laundry becomes easier and the results speak for themselves.”

The “Come Wash with Hilda” mini brunch marks the beginning of a series of consumer experiences by Aspira Nigeria Limited designed to bring Viva closer to consumers through practical education, product demonstrations and relatable conversations around fabric care.

With Hilda Baci leading the maiden experience, Viva is showing that laundry doesn't have to be a chore; it can be an opportunity to learn, connect, and even have a little fun.

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Source: Legit.ng