Africa Digital Media Awards

Global site navigation

Local editions

Shhhh! California bans noisy TV commercials
Economy

Shhhh! California bans noisy TV commercials

by  AFP
1 min read
California has banned loud TV commercials after complaints that the advertisements were often noisier than the programs they interrupted
California has banned loud TV commercials after complaints that the advertisements were often noisier than the programs they interrupted. Photo: Fred TANNEAU / AFP
Source: AFP

CHECK OUT: Share Your Feedback on Legit.ng & Win Access to Our Copywriting Course!

Noisy TV commercials were banned in California on Monday, with a new law that demands pitchmen turn the volume down.

Viewers in the United States have long complained that advertisements can be much louder than the program they are streaming.

One minute they are engrossed in a peaceful nature documentary and the next they are scrabbling for the remote to quieten a man shouting about a new treatment for his flatulence.

Now a new law in America's most populous state says commercials cannot be any louder than the content they interrupt.

"We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Governor Gavin Newsom said after signing the bill into law.

The legislation rewrites outdated laws that only regulated broadcast and cable providers to now include streamers.

PAY ATTENTION: Follow us on Instagram - get the most important news directly in your favourite app!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Hot: