As Apple released the next generation of the iPhone again this year, the iPhone 7 and iPhone 7 Plus, Nigerians are more than ever before ready and braced to drop their last coins on the new wallet buster.
This is coming at a time when the country is experiencing an economic recession with an average man finding it difficult to feed his family as a result of the economic quagmire.
The world's most sought after smart phone, Apple has officially released the much anticipated new generation of the iPhone - the iPhone 7 and the iPhone 7s. The two new smart phones are definitely much more expensive than the iPhone 6s and the iPhone 6s plus.
While the iPhone 6s and iPhone 6s plus cost varying N102, 090 ($249) for the 16GB model size, N138, 990 ($339) for the 64GB size, $399 for the 128GB size and N155, 390 ($379) for the 16GB size, N192, 290 ($469) for the 64GB size, N216,890 ($529) for the 128GB model size respectively, the new iPhones prices have been stepped up.
The new iPhone 7 price will start at N245, 590 (£599) for the 32GB model, which is the smallest among the model sizes of the new device. The iPhone 7 plus on the other hand, has its price on a higher pedestal in comparison with that of the iPhone 7.
However, these prices of the new Apple generation are only for the pretty order batch; the prices are meant to skyrockets as soon as the pretty order regime is over.
Ironically, some Nigerians would start saving up to be part of the pre orders that has followed the announcement of the smart phone's emergence across the world.
Although, Nigeria is a home for luxurious imported products as expensive technology products usually get a bigger market in the country, unfortunately, Nigeria is among other African countries, considered a dumping ground for high-quality technology products.
Sadly, none of these African countries produce any of the high tech products the world is in need of today. "All they are good at, is lavishing their hard earned money on the most expensive things in the world," a Nigerian fashion designer noted.
Mr. David Oloyede, who is the head of the Mass Communication department at the Federal Polytechnic Offa, Kwara State, uses an iPhone 6s device, told Legit.ng that the iPhone 6s is awesome and looking forward to getting his own iPhone 7 though when the price nosedives.
“So far, I've actually enjoyed the iPhone 6s device since the last six months or there about. It serves me well, I just simply enjoy the phone.
“I was using the Blackberry Q10, so when the iPhone 6s came out I said okay, let's try and see what happens with it and I went for it."
Was it too expensive?
"Yes it was expensive, but with the features I was told it has, I felt the price is worth it".
"I've enjoyed the Internet reception; it's excellent. Mobile network, the calls and everything. Basically, I've even enjoyed it's media - the camera resloution, the battery duration although is not perfect but at least, it's very okay.
"I prefer the iPhone 6s because it's a little bit smaller than the iPhone 6s plus and it's cheaper, despite having almost the same features with the latter".
Difficulties or shortcomings?
"The only difficulty I've experienced with the iPhone 6s is that when I see a friend of mine having a particular file, I cannot just ask him to send it to my phone unlike my previous phone, I could just switch on the Bluetooth and ask him to send it. But with the iPhone 6s, it's not that friendly. The Bluetooth only pairs with iPhone devices and not everyone around me is using an iPhone device."
Expectations from the latest iPhone
"Yes I am expecting to, and I really want to buy the new iPhone 7 because of the upgraded features it comes with, and of course which is lacking in the iPhone 6s I'm currently using."
Comfortable with the price?
"Well I'm not comfortable with the price, that is why I'll wait a little bit, so when the price gets friendlier then I'll gladly go for it. I can wait for about four or , I think".
"Yes, usually we Nigerians have a problem with or let's say we love using expensive phones. It's more like we can actually say those phones are being made for we Africans, so we love expensive phones; it is a thing they just can't help.
"When a new phone is out, everybody wants to see and have one, especially those who can afford it.
"The truth of the matter is that although everyone is complaining about the economic recession here and there, but not everybody is actually feeling its impact. Also, we Nigeria's especially have this affinity for anything expensive and the latest.
It is especially common among the celebrities anyway. And basically, everyone knows everything from iPhone is usually very excellent. Although it's crazy but it's a normal thing among Nigerians - it has happened before and it's still going to happen again."
The number of smart phone users in Nigeria for 2016 according to statistics, is estimated to reach 15.5 million of the 2.6 billion smart phone users in the world.
This means Nigeria ranks 17 in the global smart phone usage. This sounds rather alarming for a country which ranks 33 most corrupt country in the world and one among the poorest. Also, there is apparently much to say about Nigerian's readiness to spend a staggering N400,000 on an ephemeral smart phone.
In today’s world, competition in technology and business is abundant as companies spend tons of money trying to outsmart the competition as the fight for market share and revenue continues to drive innovation and expansion.
This accounts for the fact that iPhone, which was manufactured as far back as 2007, upgrades it’s version every year especially in September, to meet up with the end of the year peak sales.
Although, there is nothing wrong in racing up with the trend of time, but a more judicious spending at this material time in Nigeria is advisable.
Facts about the iPhone 7 and 7 Plus
While aesthetically similar to the iPhone 6s and 6s Plus, the iPhone 7 and 7 Plus have several differences, including a pressure-sensitive home button, better camera, a faster processor and improved battery life, as well as having no head phone jack.
They also come in a new range of colours and a starting size of 32GB.
What are the new features?
The most significant changes on the new phone include an upgraded camera, a new home button and the removal of the 3.5mm head phone jack.
Instead of the traditional head phone connection, iPhone packages will now come with earphones that fit into the phone's Lightning port, currently used for charging and data transfer.
The bigger "Plus" model has an even-more powerful "dual-lens" camera.
The AirPods provide five hours of listening which with the compact charging case delivers 24 hours of total battery life.
The pods can connect to Apple watches, laptops and iPads.
The iPhone 7 will also come with stereo speakers for the first time, with speakers now placed at the top and bottom of the device.
The camera has been revamped to enhance low-light capabilities and take even sharper photos.
The smaller 4.7-inch device has a f/1.8 lens that lets 50 per cent more light onto the lens, a new 12MP sensor that's 60 per cent faster and 30 per cent more energy efficient.
A 5.5-inch version of the handset has a dual-lens camera and this allows a huge increase in quality when zooming in on a photo, a problem that has plagued Apple for years.
The iPhone 7 Plus has two 12MP cameras, one of which is a wide angle lens and the other a telephoto lens that can zoom 2X in high quality without using any software. The telephoto lens means the camera can zoom to 10X with optical and soft zoom.
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Cameras on both models will also have 12 mega pixel sensors as well as 4K video recording capability. It also enables live editing of video files and with wide colour capture.
It also has image stabilisation and a new camera flash to improve photos shot in low-light. Apple has also doubled the number of LEDs to four - two cool, two warm - in order to create a more effective flash.
That gives 50 per cent more light. It also has a flicker sensor that makes the flash look like natural light.
The front camera has also been upgraded to 7MP from 5MP for FaceTime and selfies.
Apple has introduced two new colours for the iPhone 7 to replace space grey. The new models are available in five different colours including two new shades of black.
A matte "black" and a glossy black will join silver, gold and rose gold in the colour options for the iPhone. The new shiny "jet black" finish will be offered exclusively on the 128GB and 256GB models.
The new handset look very similar to the current iPhone 6s and 6s Plus, but with the antenna bands moved from the back of the device to the edges.
The iPhone 7 and 7 Plus will be available in five colours.
The models will have the longest battery life ever in an iPhone. An iPhone 7 lasts, on average, two hours longer than an iPhone 6s and an hour longer than iPhone 6s Plus.
The battery on the iPhone 7 lasts 14 hours when using WiFi and 12 on 4G. The iPhone 7 Plus meanwhile lasts 15 hours on WiFi and 15 on 4G.
The model will be powered by a new Apple A10 Fusion which has a 64-bit 4 core CPU.
Forty percent faster than A9 of iPhone 6s and double the speed of the A8 processors. It also has a ramped up graphics performance which is also 40 percent more powerful than the A9.
The new iPhones are also water-resistant with an IPX67 rating which means the hardware can withstand immersion in up to 1 metre of water for 30 minutes.
Apple’s high standards for waterproofing have impacted the supply chain and lowered total production of iPhone 7.
What can we expect next year?
The big changes Apple is rumoured to be saving for the 2017 iPhone include its chassis being made entirely from glass. It could have an edge-to-edge display with an OLED screen, a significant step forward from the LCD screens the company currently uses.