Aspira Launches Viva Matic: Innovative Washing Machine Detergent for Smarter Laundry Care

Aspira Nigeria Limited, one of Nigeria’s foremost manufacturers and distributors of trusted household cleaning and personal care brands for over 15 years, is proud to unveil Viva Matic, its latest innovation designed to transform laundry routines nationwide for families and individuals. Building on the success of beloved brands like Viva Plus Detergent, Aspira continues to demonstrate its dedication to delivering practical solutions that meet the evolving needs of Nigerian families.

Viva Matic is a high-performance detergent, specifically formulated for use in washing machines, offering a more innovative and efficient way to handle laundry. With washing machines becoming a household essential across Nigeria, Viva Matic is positioned as an indispensable laundry companion, ensuring clothes come out cleaner, fresher, and protected wash after wash.

Unlike traditional powder detergents designed for hand washing, Viva Matic’s advanced formula is engineered to dissolve quickly and work seamlessly in both front-load and top-load washing machines. It penetrates fabrics deeply, tackles tough stains, preserves colours, and extends the life of both clothes and washing machines, giving families the confidence of a superior clean every time.

“At Aspira, we listen to our customers and understand that efficiency and convenience are top priorities for modern households,” said Lynda Aguocha, Head of Advertising at Aspira.

“With Viva Matic, we’re introducing an innovative solution that makes laundry faster, easier, and more cost-effective, redefining what laundry care should look like for today’s Nigerian families.”

Speaking on the company’s vision for innovation, Santhosh Kumar Nair, Head of Marketing at Aspira, added:

“Viva Matic embodies our commitment to practical innovation and quality. It’s more than just a washing product; it’s a solution that helps families care for their clothes and appliances better, while saving time and resources.”

Available at major supermarkets, neighborhood retail outlets, and leading online stores nationwide, Viva Matic is set to become an indispensable part of every home that values convenience and smart laundry care. With this launch, Aspira Nigeria reaffirms its position as a brand that cares, listens, and continuously raises the bar for innovative household solutions.

About Aspira Nigeria Limited

Aspira Nigeria Limited is the leading manufacturer and distributor of household cleaning and personal care products, serving Nigerian consumers for over 15 years with a diverse range of quality yet affordable products, including Viva Plus Detergent, Viva Dishwashing Liquid, Siri Soap, Biotol, Oracare, Fizz Detergent, Sabil, Chic, Family Care, Baby & Me, Fizz Manuka, and MP3 soap.

(Sponsored)

Source: Legit.ng