- Music producer Don Jazzy has entered the beauty industry by launching his beauty soap called Drip Beauty Soap
- The new product is expected to challenge established manufacturers like Unilever and bring a new level of competition to the market
- Don Jazzy's launch of Drip Soap marks the beginning of an exciting chapter in his entrepreneurial journey
Renowned music producer Michael Collins Ajereh, better known as Don Jazzy, has diversified his business portfolio by entering the beauty industry.
On Monday, June 5, 2023, the talented entrepreneur unveiled his highly anticipated line of beauty soap named Drip Beauty Soap.
Speaking with journalists during the launching of the products in Lagos, Don Jazzy, the chief executive officer of Drip Brightening and Exfoliating Soap, emphasised the remarkable benefits of the Drip Beauty Soap.
He highlighted its anti-ageing properties, stating that the soap helps to firm and revitalise the skin.
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"Drip contains anti-ageing properties which leave your skin firm and more defiant. It is a powerful antioxidant that enhances cell renewal or sales turnover.
"Good morning. Friendly reminder to take your bath before joining us out in the world today. To baff Dey sweet."
He revealed that he had dedicated considerable time and effort to collaborate with experts and perfect the formulations for his inaugural range of beauty soaps.
Don Jazzy's entry into the beauty industry is expected to shake up the market dominated by Unilever products.
Unilever ends manufacturing of OMO, LUX, other popular skin, home products
Meanwhile, in another report, in a significant shift in its business model, Unilever will stop manufacturing some popular products, including OMO and Lux.
The company believes the proposed change will drive its profitability and help it navigate the weak naira challenge.
Unilever PLC has operated in Nigeria for over 100 years and is one of the most valuable companies on the Nigerian stock exchange.