Dairy Brand, Peak Milk Set to Excite Nigerians with Breakfast Café
Leading dairy brand and flagship product of FrieslandCampina WAMCO, Peak Milk has commenced a new campaign as part of its commitment to promoting healthy habits, quality dairy nutrition and reviving the declining breakfast culture among Nigerians.
Known as the ‘Peak Breakfast Café’, it is a nationwide educational and fun campaign held in several popular markets and supermarkets across cities, including Lagos, Ibadan, Abuja, Kano, Jos, Port Harcourt and Onitsha.
Celebrity actors, including Fathia Williams Balogun, Ali Nuhu, and Queen Nwokoye, will join the brand to serve free nutritious #PeakBreakfasts at the different locations. Along with other professionals, including nutritionists, and chefs, the celebrities will also enlighten the people on how to get protein-rich breakfasts and test their protein levels while gifting them nutritious dairy products and other exciting gifts from Peak.
Senior Brand Manager, Peak Milk, Moninnuola Kassim, disclosed that Peak Breakfast Café which aims to enlighten ordinary Nigerians about the importance of having nutritious #PeakBreakfast will be taken to different designated venues.
“Due to busy schedules, the temptation would be to skip breakfast, but this should be avoided because personal well-being, mental alertness and sustained energy levels throughout the day is very important,” Kassim explained.
"We are taking this campaign to different regions of the country at different touch points. During the campaign, Nigerians will enjoy Peak complimentary breakfast and gifts while we educate them on the importance of a protein-rich breakfast,” she said.
Speaking at the commencement of the campaign on Tuesday at Mushin Market, actress Fathia Williams Balogun reiterated the importance of taking breakfast with quality dairy, attributing her sound health and radiant skin to the consumption of Peak Milk.
She said, “It is the most important meal of the day and the first meal of the day. There are several foods we eat in the morning, and they should be taken with Peak Milk to make us productive and strong throughout the day because it has a lot of nutrients that are beneficial to the body system.”
Studies have shown that breakfast is the most important meal of the day. It provides energy for the day's activities and supplies the body with essential nutrients required for good health. Studies show that only 56 per cent of Nigerians eat breakfast. People who skip breakfast may miss vital nutrients, including folate, calcium, iron, Vitamin A, Vitamins B1, B2, B3, Vitamin C, and D.
At Mushin Market, traders served free breakfasts and won prizes in the fun games, including cooking contests and lauded Peak Milk for the initiative. Mrs Aminat Ajibade said, “I’m happy I participated in the cooking competition, I appreciate the honour” while Mrs Sarah Fatoki quipped “I am happy for being a part of the people who won prizes today.”
The Peak Breakfast Café campaign will run from 27th September 2022 to 13th November 2022. It will enlighten Nigerians on the importance of nutritious breakfast while serving them free meals.
Peak Milk is a brand of FrieslandCampina WAMCO, an affiliate of Royal Friesland Campina in the Netherlands.
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Source: Legit.ng
