Consumer Electronics Retailer, Sims, TCL Collaborate to Extend Customer Base

Consumer Electronics Retailer, Sims, TCL Collaborate to Extend Customer Base

  • One of the foremost consumer electronics electronics retailers, Sims Nigeria Limited, has notched a partnership with TCL
  • The partnership was recently unveiled in Lagos to extend the firm’s product line to Nigerian consumers
  • Sims said that the collaboration will enhance the consumers' experiences across Nigeria

Sims Nigeria Ltd, a prominent retailer of consumer electronics and home appliances, has launched a collaboration that marked a significant milestone. The collaboration will bring a wide range of TCL's advanced products to Sims' extensive customer base, thereby boosting the retail landscape with cutting-edge technology and exceptional value.

The landmark event in Lagos unveiled Sims' new partnership with TCL, a globally recognized brand known for its innovative and high-quality products.

Sims collaborate, TCL
Officials of Sims and TCL at the unveiling in Lagos Credit: Sims
Source: Facebook

A commitment to Quality and Innovation

Sims Nigeria has long been known for its commitment to providing Nigerians with top-quality electronics and appliances. This partnership with TCL, a major player in the global consumer electronics market, further strengthens that commitment. TCL is renowned for its dedication to innovation and user experience.

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One of the event's highlights was the introduction of TCL TVs. TCL, known for delivering an immersive viewing experience through its state-of-the-art television technology, showcased its latest models at the event. Attendees were particularly impressed by the:

TCL also offers other dynamic TVs ranging from 32 to 98 inches with exciting, innovative features. 

The Guardian reports that the event also featured a range of TCL air conditioners. Known for their energy efficiency and powerful cooling, TCL's air conditioners were designed to provide comfort in even the hottest Nigerian climates. The showcased models included:

Comfort and efficiency

TCL 2 HP AC—Elite Series Fixed Speed (18CSAXA73): This iconic split air conditioner from TCL delivers intense cooling and superior energy efficiency, ideal for those looking to reduce their energy bills without sacrificing comfort. Thanks to its innovative AI Inverter technology, it offers a smoother, more efficient, and more comfortable experience. 

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It also boasts super quiet operation and smart airflow and control, ensuring cool air is intelligently distributed across any room. TCL 3 HP Floor Standing AC (24CHFD/MCI): The 3-horsepower standing air conditioner from TCL blows powerful, efficient cooling, even in high-temperature environments. Its single-phase operation makes it suitable for most homes and offices.

The TCL 3 HP Floor Standing AC is designed to provide unparalleled cooling performance, ensuring your space remains fresh, comfortable, and relaxing.

A new level of freshness

Nigeria begins registration of electronic equipment importers previously reported that the Nigerian government has started the registration of importers of electrical and electronic equipment in Nigeria to regulate and curb electronic waste.

According to the Federal Government, the National Standards and Regulations Enforcement Agency (NASREA) developed a guide for importers of used electrical equipment to manage e-waste in the country.

NASREA disclosed this via a statement in Abuja on Friday, February 24, 2023, announcing the inauguration of the Inter-Agency Committee by its DG, Aliyu Jauro.


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Pascal Oparada (Business editor) Pascal Oparada is a Mass Communications Graduate from Yaba College of Technology with over 10 years of experience in journalism. He has worked in reputable media organizations such as Daily Independent, TheNiche newspaper, and the Nigerian Xpress. He is a 2018 PwC Media Excellence Award winner.