Mexico seeks compensation from Adidas in cultural appropriation row

Mexico seeks compensation from Adidas in cultural appropriation row

Mexico says it is seeking compensation from Adidas over claims of cultural appropriation
Mexico says it is seeking compensation from Adidas over claims of cultural appropriation. Photo: Christof STACHE / AFP/File
Source: AFP

Mexico's government said Friday it was seeking compensation from Adidas, which is accused of cultural appropriation for bringing out sandals resembling traditional design from the southern state of Oaxaca.

The Oaxaca Slip-On sandals were created by US fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from officials in Oaxaca, who say he did not receive authorization from the Indigenous community behind the original design.

The government said that Adidas had agreed to meet with Oaxaca authorities, who argue that the sandal is modelled on the traditional "huarache" (sandal) of the village of Villa de Hidalgo Yalalag.

"It's collective intellectual property. There must be compensation. The heritage law must be complied with," President Claudia Sheinbaum said during her regular morning press conference.

The controversy is the latest instance of Mexican officials denouncing major brands or designers using unauthorized Indigenous art or designs from the region, with previous complaints raised about fast fashion juggernaut Shein, Spain's Zara and high-end label Carolina Herrera.

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.