Challenging the norm: Desperados sets sail for nationwide roll-out
The world’s first Tequila flavoured beer, Desperados ignited the party spirit in four cities across Nigeria on February 12, 2021. A product of wild experimentation of over two decades, Desperados is an iconic beer for young people who love to embrace activities that make them stand out from the crowd.
Source: UGC
The nationwide roll-out which started in Abuja, Ibadan, Enugu, and Owerri spell good tidings for celebrities, influencers, and consumers who will receive special deliveries from Desperados.
Desperados is widely known across the globe for its immersive experiences, challenging the norm, embracing the new, and pushing barriers. Appealing to a trybe of unique individuals, Desperados offers young people the unique opportunity to express themselves and not be confined by conventions.
Made for young fun-lovers, the tequila-flavoured beer is a sophisticated option at the bar that offers consumers excitement with its malted barley taste, a tinge of tequila, and 5.9% alcohol. Desperados is built around wild experimentation, exciting experiences, and people who re-mix the rules which makes it a major attraction to young party-goers.
Source: UGC
Speaking about the exciting beer brand, the Brand Manager Desperados, Beatrice Adeniran stated: “Made to be different, Desperados is the best tasting authentic drink to get the party started with your trybe. As a brand, we are looking to build a community of young Nigerians who are spontaneous, driven by great taste, and inclined to experiment.”
The aim is to build a trybe that celebrates a collection of individual personalities with unique attributes, held together by the purpose of being ready to explore new worlds and experiences. It is not just a beer, but a way of life, seeking to inspire the ones who are made to be different,” he added.
With a bike tour and free cans of beer across key cities like Abuja, Ibadan, Enugu, and Owerri, Desperados is becoming all the rave across Nigeria. Commenting on the excitement, Chika Uche, a consumer said: “I was stunned when I saw the bikers roll up at Wetheral Road, Owerri. And when I saw the Desperados cans and how different they look and taste, I knew I had found the beer for me. Not only does it appeal to those of us that are a bit edgier, but the tequila taste also gives you that much-needed kick. I’ve found my drink! Welcome Desperados!”
Source: UGC
Brewed fully flavoured, Desperados was first launched in France in 1995 and is now present in bars and clubs in 86 markets around the globe. The tequila flavoured beer has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets.
The lager first produced by Fischer Brewery, founded in 1821 in Strasbourg, France, and produced by Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company, has made its mark in over 86 countries worldwide.
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Source: UGC
Source: UGC
Source: UGC
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