It’s the beginning of the last quarter and many artistes are doubling up to end the year on a fruitful note. Indeed, it has been a robust entertainment year, return-wise, for the likes of Psquare, Omawummi, Tiwa Savage, Wizkid, Dbanj, Kcee and new rap sensation, Olamide.
While they did succeed in clinching endorsement deals, some of which were mouth-watering, and performed at high-profile events for three times the sum of money they used to charge as appearance fees, others have different tales to tell.
Among such people, 9ice’s Gongo a So singer, 9ice has a mixed story trailing his strides. He, for instance, has not been part of the endorsement spree. While he also not feature in major concerts, such as the Star Trek, his latest single, Ike Kan, produced by Don Jazzy, has failed to generate the buzz that characterised his previous hits, including Gongo a So, The lanky artiste has been busy honouring invitations to perform at shows abroad.
Another name that readily comes to mind is that of Kas of Fimile fame. He too has been quiet, and not partaken of the endorsement feast. Yet, the artiste says the perceived absence from the music scene does not in any way translate to dwindling fortunes for him.
He says, "I have been busy. The truth is that you cannot rely on music alone. Hence, the diversification. So, it’s amazing that people can ever think I am broke. God forbid, I am not broke."