Having a customized coke bottle with one's name written boldly on it is fast becoming a trend.
At first, it was the celebrities in Nigeria that got the first treat of the 'share a coke' experience. Right now, the share a coke idea has traveled wide across Nigeria as a lot of names from all the tribes in the country in one way or the other have their places on the bottles of coke in every coke shop you enter.
This has made even non-coke drinkers to patronize the global brand all for the sake of wanting to feel among and also be socially significant. Perhaps, this can make us say that one of the most successful marketing strategy in Nigeria today is the 'Share A Coke' idea. Talking about the Share a coke idea and popular figures in Nigeria, the likes of actress, Toyin Aimakhu, Blogger, Linda Ikeji and a whole lot more have been treated to a special share A Coke experience.
Taking the 'Share A Coke' campaign further, the global brand has also extended its hands to the General Overseer of The Redeemed Church of God, Pastor, Enoch Adejare Adeboye. Pastor Adeboye took to his Facebook page to share the photo of the customized Coke bottle he received from Coca Cola. He thanked the company but he did the unexpected. After thanking the company, he also added that he does not drink the product but rather prefers Chivita, Ice Tea, Lemon and Grand Malt!
He shared the photo below and here is a screenshot of what he has to say about the Coke:
Thank you COCA-COLA HBC for sending me my own personal bottle. Shame I don't drink Coke. I drink Chivita, Icetea, Lemon and Grandmalt though #ShareAcokeNG, the man of God posted.
Well, is this not a free advert for those brands mentioned?
Meanwhile, just recently, a group called Youth Ballot Evolution had an online poll between President Goodluck Jonathan and Gen. Buhari. The poll result showed that Jonathan won. This got a great reaction from people especially when Pastor Adeboye’s first son re-shared the poll results.