Kellogg’s has officially announced the imminent closing of all entries for the second edition of its flagship children scholarship scheme “Kellogg’s Superstars contest” by the end of March, while Winners emerge in April.
Kellogg’s Superstars contest is a school-based essay writing competition designed for primary school pupils to sharpen their writing skills while also bringing out the creative uniqueness in them. Students who perform excellently in essay competition will be awarded prize money in pursuance of their education.
The Essay Contest which was introduced in March 2019 reached out to more than 1.8 million pupils at approximately 12,000 schools across Rivers, Lagos and Oyo state after which 50 outstanding pupils emerged and cumulatively received N5million worth of scholarship. However, this edition is taking a more interesting dimension by touching children in the north-central region of Nigeria (Abuja), while increasing the number of beneficiaries from fifty to hundred pupils, pushing up the scholarship value to N10million.
Mr Darlington Igabali, Marketing Manager, Kellogg’s, in a statement said that Kellogg’s Superstars Scholarship contest 2.0 will be covering 3 regions: Lagos, Ibadan and Abuja. In January 2020, entries were declared open to all primary schools within these regions with the task to write a short and concise essay of not more than 100 words on the topic “Why my Mum is a Super Mum” which will see a hundred outstanding pupils emerge as winners to receive a Hundred Thousand Naira worth of scholarship each.
“This edition topic was carefully crafted because the Kellogg’s brand recognizes the value and the contribution of mothers towards the growth of the society which can never be overemphasized, while on the other hand, the contest coincidentally falls within that period when Mothers are globally celebrated (International Mother’s Day),” he said.
“It is important to note that the Essay writing competition is generally open to children within the Age bracket of 6 -11 years old whose schools fall under the three identified cities, we also receive entries directly on our Facebook and Instagram platforms,” Darlington stated.
Primary school pupils in Lagos, Ibadan and Abuja can be part of the contest by sending not more than a 100 words essay (including names, School, state, Guardian’s contact) to brand’s pages on the topic “Why my Mum is a Super Mum” via Facebook- KelloggNigeria or Instagram- @Kelloggsnigeria along with a picture of the candidate posing with 5 empty packs of Coco pops before entry closes by March 31st.
Also speaking on the project was Mrs Omotayo Abiodun, public relations manager, Tolaram Group: "This initiative was borne out of the brand’s passion to contribute to the growing educational status of the nation, with the belief that by encouraging these pupils at a very tender age through the scholarship offer, the smoother way is literally being paved for a brighter tomorrow."
In the meantime, entries are currently being received from primary schools across the three cities; which closes by end of March after which judges will sit to deliberate on the most outstanding hundred entries who will become the eventual beneficiaries of the 10 million Scholarship to be announced in April.
"Beyond the essay contest, Kellogg’s has been working on providing the right start for children through the Kellogg’s Superstars program, and has equally invested in building educational infrastructures; reading and literacy initiative; scholarships; business-education partnerships; and other needs towards ensuring brighter opportunities for the Nigerian children,” she said.
It will be recalled that Kellogg Tolaram Nigeria Limited (KTNL) is a Joint Venture in Nigeria between 2 giant international companies -Tolaram group and Kellogg Company. The company was incorporated in August 2015 to carry out the Kellogg’s cereal and snack business in Nigeria. This saw to the commissioning of a Multi-Billion Naira factory, with a capacity to produce 10,000 metric tonnes of cereals per year.