- Minister Lai Mohammed has ordered the National Broadcasting Commission (NBC) to commence implementation of a report to sanitise the broadcast industry of Nigeria
- Part of the implementation is to ensure that broadcasters will now be barred from using musical contents illegally or without paying for them
- The regulation will also ensure that 70% of all contents in Nigerian broadcast stations are sourced locally
Alhaji Lai Mohammed, minister of information and culture, on Thursday, January 9, ordered the National Broadcasting Commission (NBC) to immediately sanitise Nigeria's broadcast industry.
Part of the directives to NBC is that the body should implement measures aimed at re-positioning the broadcast industry with a view to creating jobs, promoting local content, boosting the advert industry and bringing the broadcast industry up to par with the best practices from around the world.
In a statement by Segun Adeyemi, special assistant to the president (media) in the office of the minister, in Abuja on Thursday, January 9, Lai Mohammed said the directive becomes necessary following the submission of the report of the committee which he set up to work out the modalities for implementing the recommendations as approved by President Muhammadu Buhari for the re-positioning of the broadcast industry.
''Following my satisfaction with the report which was very professional and detailed, I wish to direct the commission to take the necessary measures to effect the implementation of the various provisions therein.
"This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resource and staff welfare; funding for the reform's implementation; monitoring; independence of the regulator and ease of issuing licenses as well as competition and monopoly issues," he said.
The statement made available to Legit.ng shows major highlights of the minister's directive to include new regulations to compel broadcasters to utilise the content and services of Nigerian independent producers, in fulfilment of the regulatory requirements for 70% local content, rather than the current abuse of the rules which allow many loopholes for the production of such content in jurisdictions outside Nigeria.
According to the minister's argument, this will empower local producers with proper funding and investment, enhance foreign collaborations, develop the local industry, raise the standard of local productions and ultimately lead to job creation.
"The new regulations will also ensure that producers of content are paid promptly for adverts and sponsored content placed on all TV, radio and broadcast platforms.
"It would also ensure that the production of adverts are localised to create and promote local production and, where it is not, to attract a charge every time such an advert is aired, with the charge being put into a fund to help develop local expertise in production," the statement said.
For musical content, Minister Mohammed said a new regulation would ensure that broadcasters are prevented from illegal and unpaid use of their works without payment of the applicable license fees and/or royalties required by music rights owners.
The regulation will also "prohibit exclusivity of 'sporting rights' in Nigeria, as a new regulation now mandates broadcasters and exclusive licensees to share such rights with other broadcasters to boost reach and also maximise utilisation by all broadcasters of premium content, in order to grow their platforms and investment in other content."
The minister said the regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets, "having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees."
Mohammed expressed the confidence that the new regulations, which are due to come into effect this month, will re-energise the broadcast industry, deliver real value in the sector and grow the creative industry for the benefit of the practitioners.
Legit.ng earlier reported that Lai Mohammed recently said that for the first time under the amended law, 200 million Nigerians would start receiving a fair return on the surfeit of resources of the nation’s lands.
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