Group rates Oyetola’s performance on public engagement in 2019

Group rates Oyetola’s performance on public engagement in 2019

- PAN has rolled out its performance rating of Governor Gboyega Oyetola in the last one year of his administration

- Oyetola became the governor of Osun state in November 2018, after defeating the candidate of PDP, Ademola Adeleke,

- The group, however, said that Oyetola performed below expectation in the area of public engagement

An independent research-oriented and non-governmental organisation, Positive Agenda Nigeria (PAN), has rated Governor Gboyega Oyetola of Osun state low on public engagement with the citizens of the state in 2019. reports that the co-convener of the group, Rasheed Ademola Adebiyi, said in a release he personally signed that within the last one year the Oyetola's government was inaugurated, its communication with people of the state has not been properly planned and coordinated by the government’s media team.

The group in a new data-based report released on Wednesday, January 1, said that the closed culture of interaction existed between the government and the people throughout the last one year.

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The over 30-page report is titled, changing civic engagement: creating better processes for a broad, balanced and connected public communication in Osun state, revealed that over 3% (of the sampled citizens) indicated that they received information on security, health, infrastructure, industrial development, workers’ welfare and employment opportunities combined.

The report also noted that radio which is 73.80% and television which is 43.70% were the two dominant broadcast media used for the dissemination of the government and governor’s activities.

Group rates Oyetola’s performance on public engagement in 2019
Governor Gboyega Oyetola of Osun state
Source: Depositphotos

According to the report, "We also discovered newspapers (online and offline- 12.69%) and government official website (7.89) and social media (Twitter and Facebook) as the media employed by the government in 2019.

“Our analysis reveals that the newspapers used 509 words in the headlines of the 63 published stories. This generated 3,841 and 2,612 cumulative engagement and impression score respectively. It is obvious that closed culture of interaction existed throughout the one year. When there is such interaction, government and the officials give room for rumour.

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"It also contributes to less social credibility. We investigated this further by examining the number of comments and replies the posts and tweets had. A total of 2,405 comments and 4,285 replies were found on Facebook and Twitter respectively. On a monthly basis, we discovered low social proof for the government and the governor in November 2018. The public started having interest in commenting and replying to the posts in December 2018 and tweets in January 2019."

PAN stressed that it was clear that the proofs maintained irregular trends from May 2019 till October 2019, saying that although findings revealed that some of the governor’s programmes and implementation were communicated to the people, the media team of the governor still lagged behind in content production, content dissemination and monitoring of the government and the governor’s public image in 2019.

"Our one-year monitoring of Governor Oyetola’s official Facebook page, Twitter handle and Osun website indicates that a lot of strategic moves are required of governor’s media team if the popularity index of Oyetola is to rise.

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“In terms of appearance (in images), government officials were more presented (42.1%) than the citizens (4.4%). In what appears as a disconnection with the citizens while discussing policies and issues, our analysis shows that citizens (99.1%) and community’s efforts (99.5%) towards the growth and development of the State were not emphasized in the messages. Government’s efforts were more stressed (26.2%).

"Aside the monitoring of the government’s digital infrastructure and other technologically driven designs, PAN’s research team also interacted with journalists and Public Relations practitioners in the state. Citizens in the headquarters of the 9 Federal constituencies in Osun were also sampled. Scientific analyses of newspaper reports about Governor Oyetola were not left out in our research consideration," it added.

The report also indicated that citizens in the headquarters of the nine federal constituencies were asked about their level of satisfaction with the information received during the one-year period of our analysis.

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PAN further stated that analysis revealed that 23.40% of the citizens sampled in Ede, the headquarters of Ede South/Ede North/Egbedore/Ejigbo federal constituency were not satisfied, followed by those in Osogbo/Olorunda/Orolu/Irepodun federal constituency (12.70%).

“Over 9% of the samples in Ila/Odo-Otin/Boluwaduro Federal Constituency were equally not satisfied with the information received between November 2018 and October 2019.

"The high level of satisfaction was only recorded in Iwo (18.10%), Ife (16.90%) and Oriade/Obokun (13.30%). When we examined the satisfaction within the satisfied option, we found that the percentage of the citizens in Ife who indicated that they were highly satisfied (16.90%) was close to what was obtained under the satisfied option (14.30%),” the report said.

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Speaking on PAN's main goal, Adebiyi said the organisation deploys evidence based advocacy for a robust communication between elected representatives and citizens, adding that the study is a follow-up to the work done during the 2018 Osun governorship election where it monitored the campaign atmosphere on both physical and virtual spaces where candidates engaged the citizens to see the quality of campaign promises.

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Meanwhile, had previously reported that Oyetola finally submitted the list of commissioner-designates to the state House of Assembly, ten months after he was sworn in as the state governor. ( -> Same great journalism, upgraded for better service!

Osun Election: Can PDP’s Adeleke defeat APC’s Oyetola? Osun residents speak | - on Legit TV


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