BBNaija’s Ifu Ennada crys profusely as she announces closure of her business (video)

BBNaija’s Ifu Ennada crys profusely as she announces closure of her business (video)

- BBNaija star Ifu Ennada appears to be going through some troubling times with her business

- The reality star announced that she is halting operations of her hair product business

- Fans and followers on social media flooded her comment section to express their concern

Ex-Big Brother Naija (BBNaija) housemate Ifu Ennada is going through some troubling time and the reality star took to social media to unburden her heavy heart.

Recall that some months after she left the reality show, the young lady channelled her funds into growing her personal natural hair product brand, Beutifuennada.

Unfortunately, it seems her efforts to grow the brand have fallen flat and things have crumbled beyond a level of repair.

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Ifu Ennada shared a heartbreaking video post on her page, in which she was spotted crying as she announced that she would no longer be making her natural hair products.

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Sharing the post she said: "I can't do this anymore...I've tried. I don't know what God wants from me, I don't know why this happened now... @beautifuennada is now in God's hand. I'm done for now."

See the post below:

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The video had elicited mixed reactions from her followers. While some expressed their concerns, other suggested that the reality star is probably pulling a publicity stunt to promote a new line of products.

Read comments below:

iamlizzyjay: ""Yea you're no longer selling the old cos you're rebranding to new..."

miz_phaleerlat: "It’s well with you and your products"

ms_anyanwu: "I don't know what to say or how to tell u to stop hurting, but pls whatever it is....pls be strong"

yolandakayy: "Because you are coming with a bang!!!! With the relaunch"

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chi_derahh: "Because you are introducing the new onesCongratulations"

itstuoyoofficial: " Ifu don’t get us scared ooh"

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Meanwhile, previously reported that the reality star, Ifu Ennada, caused quite a buzz on social media after she revealed she once spent a whopping N1m in one week. In a video which she posted to her Instagram account, the 27-year-old revealed that she is a lover of good perfumes and once spent a whopping N1m in one week trying to get good perfumes. ( -> We have upgraded to serve you better

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