- Cristiano Ronaldo's switch to Juventus have seen the Serie A champions reaping rewards off the pitch
- The Portuguese is one of football's most marketable star
- Juve's social media channels followers have increased while new sponsors are joining the queue
Cristiano Ronaldo’s arrival at Juventus from Real Madrid turned the Serie A champions into one of the most successful global brands in the round-leather game.
According to Daily Mail citing Gazzetta dello Sport, aside from his achievements on the field of play, Ronaldo has also established himself as a marketing supremo.
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A breakdown of Gazzetta's financial report for 2018-19 revealed that Ronaldo's switch to Turin saw the Italian outfit earn €58m (£51m) extra revenue.
In addition, Ronaldo loyal fans have now ported at the Serie A giants, with Juventus’s global network of fans hitting 40m after Ronaldo joined the Bianconeri.
On the other hand, Juventus' Instagram page, for instance, has hit above 32m followers since Ronaldo arrived at the club, meaning the Italian champions social media have closed the gap on heavyweights like Real Madrid, Barcelona and Man United.
Ronaldo’s presence has also assisted Juventus during contract renewal negotiations with primary sponsors like shirt sponsor Jeep.
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Interestingly, the car manufacturer’s agreed a new deal which will see Juventus triple the money they are generating now from the agreement, partly due to Ronaldo’s wearing the black and white colours of Bianconeri.
Legit.ng reported earlier that Cristiano Ronaldo made a massive statement after scoring his 700th career goal on Monday night, October 14, at NSK Olimpijs Kiev.
Ronaldo’s goal from the spot was not enough to stop Selecao from suffering a 2-1 defeat as Ukraine claimed a spot for Euro 2020.
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