The group managing director of Legit.ng, Goke Olaegbe on Tuesday, June 25, met with David Steinacker, Google’s Publisher Business Solutions for Sub-Saharan Africa, during a Google News Initiative (GNI) Innovation Challenge event in Lagos.
The meeting which was held at the Radisson Hotel, Ikeja, involves talks about how the narrative of the online space in Nigeria should be emphasized in job/career creation, consumer targeting etc.
Also, the meeting which focused on building stronger ties between Google and local publishers in Nigeria, spared thoughts on how the publishing firms can leverage on their resources to improve the Nigerian digital space.
It was a general agreement that content will increasingly evolve as target audience is affected by science & technology innovations, trends & lifestyle (re)adaptations. During this event, calls were also made for interested applicants to participate in the GNI Innovation Challenge which is open for application submissions in the Middle East, Africa and Turkey.
Google says it is accepting proposals for projects from news organisations of every size to address increasing engagement with readers and/or exploring new business models in any form such as subscriptions, membership programmes, and so on.
Traditional publishers, news startups and associations that aim to build innovative digital media projects are all eligible to apply. Projects can be highly experimental, but must have well-defined goals and have a significant digital component.
Ludovic Blecher, the head of Google News Initiative Innovation Challenge, said: “We’ve long collaborated with the news industry to drive traffic, increase audience engagement, and generate revenue, but there are legitimate questions about how high quality journalism can be sustained in the digital age. As part of that, we are proud to open applications for the GNI’s first Innovation Challenge in the Middle East, Africa & Turkey.”
A panel will evaluate the submissions and fund selected projects up to $150k, with funding for up to 70 percent of the total project cost.
The funding will be reviewed against several criteria, including a, sharing component, for example, a project proposal can include publishing findings or holding a public seminar to encourage applicants to share the knowledge and learnings to others.
Applicants can make project submissions from now until Monday, September 2 at 23:59 GMT. More information on eligibility, rules and criteria, and funding will be published on the GNI website.
In 2018, Google announced the Google News Initiative (GNI), the global umbrella that pulls together everything Google does to help news players in their transition to a digital future.
The Google News Initiative is Google’s effort to help news players in their transition to a digital future, focusing on three pillars: First, elevating and strengthening quality journalism, second, evolving business models to drive sustainable growth and third, empowering news organisations through technological innovation.
Over the last two years Google has trained more than 4000 journalists across Kenya, Nigeria and South Africa.