According to a study released on Monday, June 10, Google made $4.7bn in advertising from news sites, which is as much as the whole revenue the entire online news industry made in 2018.
The report by News Media Allians also added that between 16% and 40% of Google search results were news content.
The Guardian reports that Google’s income from distributing news content is $400m less than the $5.1 billion which the whole US news industry made from digital advertising last year.
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The body governing online advertising agency said the released figures may in fact be conservation, saying the report does not include user’s personal data collected whenever people click on a story.
The report has also been met with serious doubt by experts in the country as they described it as not concrete enough.
Bill Grueskin, a professor of practice at Columbia University’s journalism school describes the figure by the News Alliance as a random attempt at calculating Google’s revenue off news business.
“The researchers appear to take a random, 2008 comment made at a conference, about Google News’ value, and extrapolate that to come up with a number that’s supposed to represent how much revenue that Google has made off the news business,” Grueskin said
Meanwhile, Legit.ng earlier reported that WhatsApp, the popular messaging app, will begin showing adverts as from next year, 2020, Facebook, its parent company, has confirmed.
Facebook, which bought WhatsApp in 2014 for $19 billion, revealed the new development at its annual marketing summit in the Netherlands, UK Independent reports.
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Oliver Ponteville, the summit attendee, shared photos of the presentation on Twitter, showing how the apps will appear within people’s WhatsApp statuses.
The new development is opposed to what the creators of the app promised users, that it would not sell ads to people. As an alternative to selling ads, the app owners charged a yearly fee of 99 cents to generate revenue to cover the cost of hosting.
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