WhatsApp, the popular messaging app, will begin showing adverts as from next year, 2020, Facebook, its parent company, has confirmed.
Facebook, which bought WhatsApp in 2014 for $19 billion, revealed the new development at its annual marketing summit in the Netherlands, UK Independent reports.
Oliver Ponteville, the summit attendee, shared photos of the presentation on Twitter, showing how the apps will appear within people’s WhatsApp statuses.
The new development is opposed to what the creators of the app promised users, that it would not sell ads to people.
As an alternative to selling ads, the app owners charged a yearly fee of 99 cents to generate revenue to cover the cost of hosting.
It should be noted that WhatsApp co-founders, Jan Koum and Brian Acton, have left the company and criticized Facebook’s attempts at monetizing the app.
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Meanwhile, Legit.ng earlier reported that WhatsApp users may be forced to get a new phone to get their messages as the company has put in place more blocks.
The new blocks will especially be affecting those who use Windows phone as the company justified its reason to be the need to focus on platforms that are only used by majority of people.
It is not yet know when the new blocks will be coming, but fillers say it may be soon as there are also indications that WhatsApp colour scheme has also been abandoned.
A message on Twitter by WABetainfo also hinted at the facts that aside that, there would be colour changes to WhatsApp.
There is an expectation that the chatting platform will now have a dark mode feature common with other social media apps.
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