Skaba Forgiva, a South African, is always dressed to kill even though he has an informal job selling muffins. For Skaba, the secret to success is cultivating the perfect image and this is why he has decided to sell in a special way.
Shaka believes a good salesman should sell themselves and not just their product. His strong belief is one that is rare and hard to find.
In light of this, the muffin seller has made the best out of casual wears by using it to project himself to the outside world. And dare we say, it has attracted the attention of many.
“80% of the time when a person buys a product from a salesperson they're actually buying the person and not the product,” wrote Skaba in response to the dozens of people who have questioned his impeccable dress sense.
His clean-cut suit is not only about making muffin sales, it is also about feeling good on the inside. Skaba says when you look good and you feel good, then you do good.
Waking up and getting dressed in the morning motivates him to make the most of his day. Dressing for the life he wants, Skaba says he treats his hustle as though it were a high-end business.
He believes this sets him apart from the other innovative businessmen selling their products along roadsides.
“If you treat it like a business it will pay you like a business ,and the difference between me and other hawkers is that I don't wait for customers to come to me, I go to the customers.”
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