The year 2018 was a memorable one for Infinix as they cemented their place as Africa’s biggest intelligent smartphone makers through a series of product sale campaigns and expertly executed user engagement activities.
In a stiffly competitive market such as the smartphone industry that constantly witnesses a towering influx of new entrants all claiming to have the best products with an undeniable IT factor that would shake up the market in their favour, it has almost become a case of everyone’s talking and the one who makes the most noise automatically becomes the one that amasses a larger consumer base.
So how have Infinix Mobility remained relevant in such a chaotic system?
Upon their into the Nigerian smartphone scene in 2012, Infinix Mobility identified a severe lack within the system and proffered a sustainable solution which was utilising a feedback system to understand the smartphone needs of their target audience and then craft smartphones that embodied a delicate fusion of futuristic technology and fashion to suit the lifestyle of young people.
These smartphones were techy, bold and stylish, had remarkable features and were way more affordable than other smartphones within similar spec categories.
Consistency and satisfying the consumer became the key core focus for Infinix with milestones such as the Infinix Zero being launched in 2015 and then regarded as highest selling online smartphone in Africa selling 150,000 units and the Hot 2 breaking new records also in 2015 by selling 30,000 units sold online in a matter of minutes as it quickly got the attention of smartphone consumers in Nigeria.
Infinix smartphones have always symbolised optimum efficiency and technological acumen. However, the era of the intelligent smartphone was officially ushered in by the launch of the “Beyond Intelligent” Note 5 smartphone in June 2018 that showcased the dexterity of Artificial Intelligence with its A.I camera that can automatically pick the best settings for high quality images with milliseconds.
Every feature on the Note 5 was synchronised with the A.I algorithm which was truly impressive. This paved way to the dawn of Infinix smartphones such as the Note 5 stylus, Hot S3X with a bigger battery, better screen display quality and so much more, hence the tag that has become synonymous with Infinix Mobility today which is Africa’s biggest Intelligent smartphone makers.
Infinix in 2019
Now the year is 2019, the competition has tripled within the smartphone ecosystem, competitors are teasing smartphones with 5G network connectivity, bigger battery, foldable and all screen smartphones etc. It’s now the survival of the most ingenious, could a Zero 6 or maybe a Note 7 surface and silence the critics once more?
Aside a laudable product portfolio, Infinix Mobility has displayed qualities relatable to the average Nigerian which are: resilience, intelligence, self-belief despite numerous hindrances and it would be fun to see how the Intelligent smartphone crooner fares in the midst of more competition in 2019.