- A white model has been accused of misrepresenting herself on Instagram
- The Instagram model was accused of posing as a black woman in her photos
- She, however, claimed that she gets a deep tan naturally form the sun
Instagram model Emma Hallberg has come under fire on social media after users accused the model of posing as a black women. The Swedish-born social media influencer was accused of making her skin tone appear darker in photos.
Fans of Hallberg who has over 200k followers on Instagram, were reportedly outraged. They expressed that they feel deceived by the 19-year-old who led them to believe that she was a black woman.
According to Newshub, after her fans realised that she was of European descent, they took to social media to voice their displeasure with the lady.
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A user tweeted last week said: "I honestly thought Emma Hallberg was half-black."
"The girl was clearly posing as black, as she's posted by many black pages etc."
Another user said: "These blackfishing threads just remind me how blackness is viewed as a commodity."
However, in an interview with Buzzfeed, Hallberg dismissed the accusations, claiming that the photos appear the way they do because she gets naturally tanned by the sun during summer.
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She said: "I do not see myself as anything else than white, I get a deep tan naturally from the sun. The only difference is that I didn't post as many pictures that summer compared to this summer, because I didn't have as many followers then as I do now."
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Hallberg also shared a post on her page, addressing the accusations. She said: "Yes I'm white and I've never claimed to be anything else. And by the way, there are no "before" pictures, the pictures that has been spread are just two different pictures taken on two different seasons of the year, on [sic] before summer and one after summer and of course there's a difference in my skin tone because I get very tanned NATURALLY when I've been in the sun!!."
"It made me sad that some of my natural features are hurting and upsetting people. It also made me upset and scared that I can't look the way I look naturally, without receiving false accusations, hate, and threats. I do not have any specific intentions other than [to] show my passion for makeup and fashion."
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