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How we intend to take the average Nigerian off the streets – Financial institution MD

How we intend to take the average Nigerian off the streets – Financial institution MD

The financial services sector is an integral part of any economy in the world. In Nigeria today, there are financial companies that have started from the scratch and grown from strength to strength and Page International Financial Services Limited is one of such companies. They pride themselves in being on of the foremost companies in the lending business, set up to cater to the needs of the average Nigerian and help ease their access to funds.

Legit.ng recently met with their MD, Segun Akintemi, to discuss the company's vision and plans. Read excerpts from the interview below.

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How we intend to take the average Nigerian off the streets – Financial Institution MD

Segun Akintemi - MD, Page International Financial Services Limited

When was Page founded?

Page started five years ago. We started as a microfinance bank and our focus then (which hasn’t changed until now) was to target the average consumer on the street. We wanted to increase the purchasing power of the average Nigerian and the best way to do that is by providing credit. It was an area a lot of financial institutions were not focusing on because most companies would rather focus on the large corporations.

We saw that there was a big opportunity there, but beyond that, we also felt that there was a lot of value we could add to the average Nigerian.

Rebranding from a microfinance bank to Page Financials

Right from when we started our business, we knew there was a bit of limitation in the services we could provide as a microfinance bank in terms of our focus as an institution. What we did was to deliberately seek for complementing regulatory guidelines that would provide a platform that would enable us provide our services efficiently whilst ensuring we don’t contravene any laws or regulations.

So I won’t call it 'rebranding' because we are still called 'Page', what has changed is that we are no more just a microfinance bank, but a full-fledged financial institution providing a larger array of services.

How we intend to take the average Nigerian off the streets – Financial Institution MD

How consumers can benefit

If you ask an individual what is important to him or her, particularly in the process of accessing credit facilities, they will tell you convenience. Over time we have realized that convenience actually supersedes interest rates, customer service and other factors. For us, the first thing we did was make it easy for people to access loans conveniently. Today, we provide a platform for this through our mobile app, website, branches and staff.

Strategy for growth and market penetration

Our strategy for growth is simple, our vision is to remain the leading retail finance provider in the market. What drives us is innovation, and innovation drives our growth. There are three key areas in the lending business we consider - getting the customer, accessing customer credit efficiency and repayment from the customer. We focus on these three elements to drive our growth market penetration.

How we intend to take the average Nigerian off the streets – Financial Institution MD

Our team

I can say without a doubt that we employ the best people any organization can wish for. The evolution growth and stability of Page is not driven by me, but by us. We make it simple. The average customer should just turn to Page. Page is the one stop shop for every type of financial service you require.

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Source: Legit.ng

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