- Cambridge Analytica is reportedly shutting down operations
- The data firm said the Facebook data scandal has driven its clients away
- It also said it cannot continue operations in the face of the mounting legal fees incurred due to the scandal
Cambridge Analytica, the data firm reportedly hired by a support of ex-President Goodluck Jonathan to hack President Buhari’s personal data in the buildup to the 2015 elections, is closing its offices and starting bankruptcy proceedings.
The company has been plagued by scandal since the release of the report that the personal data of about 50 million Facebook users were harvested from and improperly shared with Cambridge Analytica.
Cambridge Analytica denies any wrongdoing, but says that the negative media coverage has left it with no clients and mounting legal fees, Guardian UK reports.
In a statement which also revealed that SCL Elections Ltd, the UK entity affiliated with Cambridge Analytica, would also close and start insolvency proceedings, the data firm said: “Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.
“As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the company into administration.”
Damian Collins, chair of the British parliamentary committee looking into data breaches, expressed concern that Cambridge Analytica’s closure might hinder the investigation into the firm.
“Cambridge Analytica and SCL group cannot be allowed to delete their data history by closing. The investigations into their work are vital,” he wrote on Twitter.
Although Cambridge Analytica might be shutting down, the team behind it has reportedly already set up a mysterious new company called Emerdata.
According to Companies House data, Alexander Nix is listed as a director along with other executives from SCL Group. The daughters of the billionaire Robert Mercer are also listed as directors.
Legit.ng previously reported that the Nigeria presidency in a statement on Saturday, March 24, urged the leadership of the People’s Democratic Party (PDP) to stop raising “false alarms in order to gain public sympathy and divert attention from its abysmal past record and failures”.
The presidency also accused the opposition party of keeping silent on the Cambridge Analytica data scandal sweeping through countries.
The statement read in part: “They should, instead, address the concerns raised about their role in the mass data harvesting at the heart of the Facebook and Cambridge Analytica scandal, following the revelation that they hacked into Candidate Muhammadu Buhari’s personal data in the run-up to the 2015 general elections.”
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